Connect through content
Want to expand your practice and attract more clients and referrals?
Want to gain an online (and offline) profile in your professional niche?
Want to position yourself as an expert in your field?
Then you need well-written, keyword rich and engaging content that drives more traffic to your website. It’s called digital marketing.
What is content marketing?
Digital marketing is all about using the written word to help people find you online! Keyword-rich content like website pages, blog posts, email newsletters and articles increase your readership and attract potential clients. The use of frequently searched keywords in your niche gives you more online visibility by improving your Google ranking.
It drives traffic to your site.
More traffic to your website means more exposure, and more exposure means a greater awareness of your expertise and the services you provide. It keeps your name and business in the minds of potential clients, so when they require a service you offer, it will be your service that comes to mind first.
Are you a health professional and unsure whether you need content marketing?
Digital marketing allows health practitioners like you to:
- Increase your income
- Make a name for yourself as an industry expert
- Be considered for speaking events, conferences and media interviews
- Access passive income streams (ebooks and ecourses)
- Convey important information on the issues you are passionate about
Want quality website content but don’t have the time to write?
If you’re like most people, you like the idea of a website jam-packed with resources, a blog that informs and entertains and an email newsletter to build your client database, but you just don’t have the time to do it yourself.
That’s where I come in. I’m Lauren Keegan, a health copywriter and registered psychologist. I write website content, blog posts, articles, email newsletters, ebooks and ecourses for health practitioners who want affordable and quality content for their business.
Why should you hire me?
I’m a health practitioner, having worked in the public sector for twelve years in child protection and mental health. I’m a registered psychologist with the Psychology Board of Australia and a member of AHPRA.
I’ve worked on content with psychologists, therapists, business coaches, hypnotherapists, counsellors, education providers and other professionals in the health and wellness sector in Australia and internationally.
I transform dense, jargon-heavy information into readable, engaging content that connects with readers and propels them to take action. I understand the key message you want to convey as a health practitioner, but I also understand what readers want and how to break down the barrier between professional and client.
Do you want to get on with the clinical work and not worry about maintaining a blog and delivering high quality, consistent content?
Let me take away the stress of researching and writing blog posts, newsletters or web content so that you can focus on what you do best- helping clients!