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How to make your blog stand out from the crowd
Lauren Keegan Lauren Keegan

How to make your blog stand out from the crowd

One of the main reasons why blogs fail to launch or gain traction is due to a lack of purposeful, engaging content. We need to care about what we write. And for this to feel authentic both for us as writers but also for our audience, we need to write what we know, draw on our own experience and have a clear focus for our content.

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